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Online Retail Sales Continue to Climb, But for How Long?
Until 2016, overall clothing sales grew strongly both online and “offline” for seven years. However, since 2016, in-store clothing sales began to fall while online sales continued to rise. Consumer insight director at Kantar Worldpanel research group, Glen Tooke explains, “Online is now growing at the expense of offline”.
Over the last five years, online sales of non-food items has jumped from 11.6 percent of the total market in December 2012 to 24.1 percent in December 2017. What has led online sales to climb so high? The number one factor seems to be convenience. Next day delivery is not only standard now but expected. Some online retailers are even pushing for same-day delivery in certain areas. Customers appreciate the convenience of being able to order several items, try them on and then send some back.
Price is also an important factor. In some cases, it is not necessarily cheaper to …
Online Retail Sales Continue to Climb, But for How Long? Read More